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3x1, pronounced ‘three by one,’ is an NYC-based luxury denim label founded in 2011 by premium denim expert and entrepreneur Scott Morrison. The brand name, derived from denim’s standard weaving construction, the 3x1 Right Hand Twill, also alludes to Scott's third denim concept having previously launched Paper Denim & Cloth in 1999, and Earnest Sewn in 2004, respectively. The collection is rooted in the notion that expert design, coupled with exceptional materials and premium fabrics, will produce the most flattering jeans in the world. Designed in SoHo, NYC and made in the USA.